I would guess that about half the new things selling on ebay can be purchased cheaper elsewhere. Ebay sellers certainly don't install as much trust as a respected shop chain. Yet still, shoppers like to buy from Ebay. And the reason for this is exclusivity. Think about it, if you want a computer, you'll probably go to PCworld or Ebuyer. However, if you want to buy something more obscure, you think, "where could I possibly buy anything like that". Everyone knows that you can buy anything on Ebay, so that's where they look.
So what is the point to knowing this? My point is that you need to find items which are slightly unique, something which you couldn't instantly think of where you might buy it from. You also need to asses other ebay sellers to see if the item is being sold on ebay already. If it isn't, then you're in for a winner! I used to buy items like this from Argos and sell at a huge markup on ebay. It's so easy. All you have to do is find a subject area that you're interested in such as golf. Do a little research into what products are new on the golf scene. If you find one which is a little obscure or unique such as a motorised golf bag with wheels; and no one is selling it already on ebay, then you have a gold product. Search the net and see where you can buy it for the cheapest, buy one and sell it on ebay.
I use this strategy all the time. I now use wholesalers wherever I can to maximise my profits. But it works so well. After a while, it becomes easy to find new products as you begin to learn what will sell well.
Monday, 15 January 2007
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